Al Nasr Automotive Eyes 28,000 Vehicles in Two Years, Including EVs

Al Nasr Automotive Manufacturing Company is targeting production of 28,000 vehicles over the next two years, including both conventional fuel and electric models, according to Nabil Hammad, the company's Managing Director. The number is ambitious. The plan aims to maximize output at the state-owned automaker's factories and expand its role in supporting Egypt's automotive industry, Hammad said on the sidelines of the launch event for the Dongfeng Mage electric vehicle.

Four Brands on the Line and a Pending Geely Agreement

The factories currently produce vehicles under several brands, including Jetour, JAC, and Dongfeng. A deal with China's Geely to assemble several of its models locally is nearing completion, a move that would broaden the production portfolio and boost factory utilization rates. Hammad noted that the company is working to raise output across all brands as part of the plan to reach 28,000 vehicles within two years.

Al Nasr Prepares to Revive Its Own Brand with 3,000 Vehicles

The strategy isn't limited to contract assembly for other brands. The company is planning to produce a vehicle under the "Al Nasr" brand, with the first phase targeting 3,000 units. The move aims to revive the national brand and expand local manufacturing — a direction that gives Egypt's market a new dimension after years of near-total reliance on imports.

Dongfeng Mage: First Locally Assembled EV with a 50.8 kWh Battery

The Al Nasr factories hosted the launch of the Dongfeng Mage electric vehicle, assembled locally in cooperation with El Safi and the first EV produced at the Al Nasr facilities. The car features a 50.8 kWh battery and a 120 kW electric motor producing around 161 horsepower, with 240 Nm of torque. The declared range is between 403 and 445 kilometers under the NEDC standard.

Those numbers place the vehicle in the mid-range EV segment for range and power, a segment seeing growing competition in the Egyptian market. Local assembly could help reduce the final cost compared to full imports, but the real question remains actual production volume and how quickly it reaches showrooms. Al Nasr faces a real test: can it deliver 28,000 vehicles in two years?

What It Means for Egypt's Car Market

The plan reflects a shift in Al Nasr's role from a pure industrial complex to a key player in vehicle production and assembly across multiple types. The pending Geely agreement and the 3,000-unit national brand project represent two parallel steps toward deepening local manufacturing. With a locally assembled EV entering the line, Egypt's market is entering a new phase of competition between imported and locally assembled models.