Betty Deploys Hydrogen Injection Tech in 104 Vehicles to Cut Emissions by 20%

Betty, a subsidiary of Almarai, has started deploying hydrogen injection technology across 104 vehicles in its distribution fleet. The goal is clear: cut average carbon emissions by up to 20% and improve fuel efficiency. The move is part of the company's broader efforts to enhance sustainability and reduce the environmental footprint of its daily operations.

How Hydrogen Injection Technology Works

The new technology works by adding hydrogen to the conventional fuel used in vehicles. This addition helps improve engine combustion efficiency, which directly translates into lower fuel consumption. Betty aims to reduce emissions by 20% for the vehicles participating in the project. The trial is being conducted in partnership with Jadeed, a company specializing in climate technology solutions, to test the technology under real operating conditions and measure its results across the distribution fleet.

Executive Statements on the Project

Chris Abboud, General Manager of Betty, said sustainability represents an ongoing journey of development and improvement. He explained that the company is working to adopt practical solutions to enhance operational efficiency and reduce environmental impact, in line with its strategy 'Better Performance Every Day.' He added that applying hydrogen injection technology represents a step toward turning the company's sustainability goals into practical actions, noting that the project is a first phase in its efforts to explore further solutions that contribute to achieving greater results in the future. He continued that this initiative extends Betty's efforts to improve energy efficiency and reduce emissions.

Jadeed's Role in the Trial

Ahmed Tarek, CEO of Jadeed, said the collaboration aims to test technological solutions that can contribute to reducing fuel consumption and emissions. He emphasized that measuring actual performance in daily use will help evaluate the potential for developing the technology and expanding its application in the future. Initial results will determine whether the company will expand the project to include additional vehicles.

What Comes Next

The current project represents a first phase. The company will evaluate results before deciding on expansion. Applying hydrogen injection technology to 104 vehicles is a practical test to measure effectiveness under real operating conditions. If the targeted results are achieved, we may see wider adoption of this technology across other commercial fleets.