Jaguar Type 01 Electric: 450-Mile Range, £130,000 Price, Built in Britain 2027

Jaguar pulled the wraps off its new Type 01 electric vehicle at a conference in New York City, marking the first fully electric model after the brand's controversial relaunch. The car starts at £130,000 and can travel up to 450 miles on a single charge, according to the company.

From New York to Solihull: Production Timeline

Production will begin in 2027 at the Jaguar Land Rover plant in Solihull, UK. CEO B.B. Balaji called the move "an exciting start to a new era." Customers can order the car from early next year, a step that thrusts the British brand back into the high-end EV spotlight after years of waiting.

New Logo, Bold Visual Identity

The new Jaguar logo features a redesigned "leaping cat," part of a broader brand overhaul. Taglines include "Delete the Ordinary," "Live Vivid," and "Copy Nothing." This identity isn't just cosmetic; it signals a radical shift in the brand's philosophy as it fights for a distinct presence in the global luxury EV market.

Context: Cyberattack and Rebuilding

After 12 months of a major cyberattack that halted production at Jaguar Land Rover, the reveal comes two years after the controversial rebranding. The company is currently owned by India's Tata Motors, which is using this launch to strengthen its position in the luxury EV race.

The headline figure remains 450 miles of range, a number that puts the Type 01 in direct competition with major global automakers. The £130,000 starting price places it above other luxury EVs like Porsche and Tesla. Jaguar is betting on a mix of bold design and British manufacturing to attract a new wave of affluent buyers.

What It Means for Jaguar's Electric Future

The success of the Type 01 will be a critical test of the brand's ability to rebound. Jaguar needs to prove that its heavy investments in electrification pay off, especially with intensifying competition from Audi and Mercedes-Benz. Deliveries are set to begin after production starts in 2027, a move many see as a real-world test of the transformation Jaguar announced two years ago.