El Arab El Sewedy and ROX Launch Project to Produce 5,000 Smart Electric Cars in Egypt

El Arab El Sewedy Investments (ESI) Group has announced the launch of ROX ESI Egypt, a strategic partnership with global technology and artificial intelligence leader ROX, which operates in over 40 countries worldwide. This marks ROX's first direct entry into the Egyptian market as a partner and shareholder, underscoring Egypt's strategic importance in the company's regional and global growth plans.

Strategic Partnership Signed at Abdeen Palace

The partnership agreement was signed during a special event at Abdeen Palace, attended by Dr. Mohamed Farid Saleh, Minister of Investment and Foreign Trade, and Engineer Khalid Hashem, Minister of Industry. Also present were Engineer Hesham El Arab, Chairman of the Board; Engineer Ahmed El Sewedy, Board Member of ESI; and Jarvis Yan, CEO of ROX Global. The agreement was signed by Engineer Mohamed Saleh, CEO of ESI, and Harry Wang, CFO of ROX, in the presence of key decision-makers, business leaders, and investors.

First Direct Investment and Regional Hub

ROX ESI Egypt represents ROX's first direct investment through its global headquarters, ROX Abu Dhabi. The new entity will serve as the official direct representative and manufacturer for the parent company in Egypt, reaffirming ROX's commitment to the Egyptian market and its role as a regional hub for manufacturing, export, and brand expansion.

Beyond Assembly: Local Manufacturing and Component Development

The company plans to expand into regional markets, aiming to become the first entity in Egypt to manufacture luxury smart electric vehicles. Its targets go beyond traditional assembly to actively develop the local automotive component and feeder industries sector, maximizing the project's long-term economic returns and contributing to a sustainable, integrated production ecosystem.

$500 Million Investment, Production Starts in 2027

The partnership targets the manufacturing of ROX vehicles with a total investment value of up to $500 million, utilizing the group's production lines in Egypt. Production is scheduled to begin in 2027. The first phase aims to produce 5,000 vehicles to meet growing demand in the local and regional markets, after which the project will immediately move to its second phase.