"Rox" Begins Producing Rox Adamas in Abu Dhabi with "Made in UAE" Label
Rox has started local production of Rox Adamas vehicles in Abu Dhabi, with the first 3 units rolling off the line bearing the 'Made in UAE' label. The move follows the completion of its AI-powered manufacturing center, established in partnership with the Abu Dhabi Investment Office and supported by the Ministry of Industry under the 'Make it in the Emirates' initiative. The step reinforces manufacturing localization and supports the 'Project 300 Billion' goals.
Rox has started local production of its vehicles in Abu Dhabi, with the first 3 units of the Rox Adamas rolling off the assembly line bearing the "Made in UAE" label. The move follows the completion of its advanced AI-powered manufacturing center, marking a significant step in the company's localization strategy. The first batch is small but symbolic.
Strategic Partnership with Abu Dhabi Investment Office
This milestone is the result of a partnership between Rox and the Abu Dhabi Investment Office, supporting the company's expansion plans in the emirate. The collaboration aims to develop capabilities across manufacturing, technology, and design. Manufacturing localization is at the heart of this alliance.
The project also receives backing from the Ministry of Industry and Advanced Technology under the "Make it in the Emirates" initiative. This support aligns with the national industrial strategy's targets, including the "Project 300 Billion." A clear sign of government commitment to advanced manufacturing.
Official Statements Reflect Confidence in Local Manufacturing
Hassan Jassim Al Nowais, Undersecretary of the Ministry of Industry and Advanced Technology, confirmed that the UAE has cemented its position on the global manufacturing map by building a competitive industrial ecosystem driven by innovation and advanced technology. He added that the UAE has become a hub attracting quality investments and future industries. The statement underscores official confidence in the sector's growth potential.
Al Nowais further noted that the ministry continues to develop a flexible and growth-oriented industrial environment, enabling global companies to localize operations and transfer knowledge and technology. This approach helps build integrated supply chains and enhances national added value. The goal is to boost the competitiveness of UAE-made products and create quality opportunities for national talent. Local manufacturing is gaining real momentum.
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