Egypt Unveils First Locally Made Electric SUV with 163 HP from Nasr Factories in Helwan

Egypt has officially unveiled its first locally made electric SUV, the Dongfeng MAGE EV, producing 163 horsepower and offering a claimed range of up to 450 kilometers. The reveal took place at the Nasr Automotive factories in Helwan during a press conference attended by Minister of Industry Khaled Hashem, Minister of Electricity and Renewable Energy Mahmoud Esmat. Leaders from the automotive and industrial sectors. The headline number here isn't the horsepower or the range — it's the 45% local content target.

Dongfeng MAGE EV: Full Specs of Egypt's Homegrown Electric SUV

The Dongfeng MAGE EV uses a 120 kW electric motor — equivalent to 163 hp — with 240 Nm of torque and front-wheel drive. It accelerates from 0 to 100 km/h in 8.7 seconds and tops out at 140 km/h. A 50.82 kWh LFP lithium iron phosphate battery delivers the claimed 450 km CLTC range, while fast charging takes the battery from 30% to 80% in roughly 28 minutes. These figures put Dongfeng in direct competition with imported Chinese EVs.

Family Dimensions and Tech Equipment

The vehicle measures 4670 mm long, 1900 mm wide. 1613 mm tall, riding on a 2775 mm wheelbase. The cabin seats five and the rear trunk holds 360 liters. Equipment includes a 10.25-inch digital instrument cluster, a 10.4-inch central touchscreen, a panoramic sunroof, 18-inch sport alloys. Automatic climate control with rear vents. Safety features include electronic stability control, traction control, ABS with EBD, tire pressure monitoring, and a rear camera. Does this package convince the Egyptian buyer?

The partnership with SN Automotive, in collaboration with Al-Safi Group, gives the project a real industrial foundation. Nasr Automotive factories and Egyptian feeder industries will drive local content to 45%. That number isn't arbitrary — it signals a genuine push to localize EV manufacturing in Egypt, not just assembly. Commercial launch is set for Q1 2027, meaning the project is still in full production preparation.

What This Means for Egypt's EV Market

Egypt's market has been waiting for a move like this for years. Until now, every locally available EV was either fully imported or assembled in limited numbers. Nasr Automotive entering electric production changes the game. But the real question is price. No official figure has been announced yet, though competition with imported Chinese models will be fierce. Meanwhile, Egypt's charging infrastructure remains limited — a challenge every EV faces on Egyptian roads.

The future plans of Dongfeng and Nasr don't stop at this model. The company aims to build an integrated EV industrial base with Dongfeng under the SN Automotive alliance. Reaching 45% local content means Egyptian feeder industries benefit directly, from batteries to electronics. This shift won't happen overnight. But it has already begun.

Competition With Other Electric Models

When the Dongfeng MAGE EV reaches showrooms in 2027, it will face strong competition from models like BYD and Chery, plus EVs from other brands. The MAGE's numbers — 163 hp, 450 km range, 28-minute fast charge — are competitive in the compact electric SUV segment. The decisive factor will be final pricing, local build quality, and parts availability with after-sales service.