SN Automotive Starts Local Production of MAGE EV in Egypt with El Nasr Automotive

SN Automotive, the local agent for Chinese brand Dongfeng, has announced the start of local production of the MAGE EV electric vehicle in partnership with El Nasr Automotive Manufacturing. The move makes the MAGE EV the first fully electric vehicle to be assembled in Egypt, with customer deliveries set to begin in the first quarter of 2027. A significant milestone.

Strategic Partnership to Deepen Local Manufacturing

The announcement came during a ceremony held at the El Nasr Automotive factories, attended by Minister of Industry Khaled Hashem and Minister of Electricity and Renewable Energy Mahmoud Esmat, along with several senior officials and government representatives including Major General Engineer Mohamed Abdel Fattah. The partnership reflects a clear government push toward localizing Egypt's electric vehicle industry by leveraging global expertise and the production capacity available at El Nasr Automotive plants. The goal goes beyond simple assembly.

Official Statements Reflect Sector Ambitions

Mohamed El-Saadawy, chairman of the Holding Company for Metal Industries, said the vehicle's launch aligns with state efforts to localize industry and boost national production capacity through industrial infrastructure upgrades, technology transfer. Expanded partnerships supporting industrial growth. He added that the current phase requires maximizing available assets and capabilities while increasing added value for the Egyptian economy. Nabil Hammad, managing director and CEO of El Nasr Automotive Manufacturing, confirmed that cooperation with SN Automotive represents an important addition to the company's industrial activities, enabling the use of Egyptian production capabilities and technical expertise in the EV field. He noted that the partnership also aims to develop engineering and technical talent while deepening local manufacturing in the coming phase. No pricing figures were disclosed.

What Does Local MAGE EV Production Mean?

Local production of the MAGE EV marks a qualitative shift in Egypt's EV localization efforts, strengthening domestic manufacturing capabilities by combining global expertise with El Nasr Automotive's production capacity. The step could open the door to further partnerships in the electric vehicle sector in the years ahead. A promising future.

The vehicle is expected to be launched and made available to customers in the first quarter of 2027, a timeline that gives the company enough room to fine-tune production lines and quality testing before the actual market launch. With global interest in electric vehicles accelerating, this move comes at a critical moment that could reshape the competitive landscape of Egypt's automotive market. The real challenge starts now.