BYD and iCAUR: Two New Brands Enter Egypt's Car Market in 2026

Egypt's automotive market in 2026 welcomed two new brands: BYD from China and iCAUR, part of the Chery Group. The move expands consumer options, especially in the electric and extended-range hybrid segments. BYD's cheapest model starts at EGP 949,900.

BYD Enters via Al Mansour Group

BYD officially began operations in Egypt last February in partnership with Al Mansour Group. The Chinese brand launched with several electric and hybrid models. The most prominent is the BYD Dolphin Surf, the brand's cheapest car in the Egyptian market, a compact electric city car priced at EGP 949,900 according to the latest October list. The figure places it in direct competition with affordable EVs.

Sealion 5 DM-i and Sealion 6 EV: Hybrid and Electric Options

BYD offers the Sealion 5 DM-i in the SUV segment with a plug-in hybrid system. It comes in two trims: Ultra at EGP 1,479,900 and Luxury at EGP 1,729,900. The Sealion 6 EV sits in the fully electric SUV class, with the Luxury trim priced at EGP 1,829,900 per the October price list. These numbers reflect the brand's push to cover multiple price tiers.

iCAUR: Chery's Brand Launched via GB Auto

GB Auto launched iCAUR in August alongside its first local model, the V27. The new brand belongs to the Chery Group and aims to strengthen the group's presence in Egypt. iCAUR's entry signals a bet on expanding the brand portfolio to cover different needs. Competition in the EV and hybrid space is heating up.

What Does This Mean for Egyptian Buyers?

The arrival of BYD and iCAUR gives Egyptian buyers more choices in the electric and hybrid segments. Prices start at EGP 949,900 and reach EGP 1,829,900 for BYD models, reflecting diverse price tiers. Egypt's market is gradually shifting toward electrification. Competition between new and established brands will shape the market going forward.