TotalEnergies Adnoc Signs 5-Year Distribution Deal with SmartForce for Adnoc Voyager Lubricants in Egypt

TotalEnergies Adnoc Marketing has signed a strategic five-year distribution agreement with SmartForce Group to boost the availability of Adnoc Voyager lubricants across the Egyptian market. The deal covers expanding product reach in several key regions, supporting the company's growth plans and distribution network development. The agreement falls under the company's strategy to strengthen the Adnoc Voyager brand presence locally.

Partnership Details and Objectives

The partnership includes joint marketing and promotional activities between both parties. It also supports distribution operations and customer services, improving product availability through targeted sales channels as per the agreed scope of services. The move aims to reach a wider customer base in Egypt.

Moataz Nazzal, General Manager of TotalEnergies Adnoc Marketing, said the agreement represents an important step in the company's efforts to strengthen the presence of Adnoc Voyager products in the Egyptian market. He highlighted the importance of cooperation with SmartForce Group in supporting distribution and expansion plans. Nazzal added: "This agreement reflects our confidence in the potential of the Egyptian market. We thank Mohamed Abdel Rahman, founder and chairman of SmartForce Group, and Hisham Abdel Rahman, the group's CEO, for their trust in this partnership. We look forward to working together to enhance the availability of Adnoc Voyager products and reach more customers in Egypt."

Geographic Expansion Plan

Alaa Fakhry, Director of Adnoc Lubricants Egypt, confirmed that the agreement supports the company's commercial plans by expanding the geographic coverage of Adnoc Voyager products and enhancing their availability through sales channels in target areas. He explained that choosing the right partner is a key element in the success of expansion plans. Fakhry said: "Through our cooperation with SmartForce Group, we aim to enhance distribution efficiency, improve product availability. Reach new customer segments to support brand growth."

The expansion comes as Egypt's lubricants market sees strong competition among global brands. The agreement aims to strengthen Adnoc Voyager's position through a broader distribution network. The partnership marks a strategic step for the company in one of the Middle East's largest automotive markets.