Geely Auto Signs Mustafa Shobeir as Coolray Ambassador in Egypt

Geely Automobility, the exclusive agent and manufacturer of Geely vehicles in Egypt, has signed an official cooperation agreement with Mustafa Shobeir, goalkeeper for Al Ahly and the Egyptian national team, making him the brand ambassador and official face of the Geely Coolray in Egypt. The move is part of the brand's strategy to strengthen its presence and connect with younger buyers.

A Partnership Built on Performance

The choice was deliberate. Through this agreement, the company aims to build quality marketing partnerships that reflect its brand identity and reach customers across different segments by collaborating with successful figures who embody trust and outstanding performance. Shobeir represents the ambitious young athlete, aligning with the Coolray's image as a car that combines sporty design with advanced technology.

Official Statements Reflect the Vision

Othman Abdel Moneim, Managing Director of Automobility Egypt, commented: "Choosing Mustafa Shobeir reflects the company's direction toward collaborating with inspiring sports figures who share its ambition and continuous pursuit of development. This choice aligns with the modern identity of the Geely Coolray, which combines sporty design, advanced technologies, and dynamic performance to meet the aspirations of young people and their lifestyle." The statement makes clear this isn't just an advertising deal but part of a broader vision.

Abdel Moneim added: "Through this cooperation, we look forward to offering interactive activities and experiences with Mustafa Shobeir, allowing our audience to get up close to the Geely Coolray and what it offers in terms of design, equipment, and technologies, enhancing its presence in the Egyptian market." The interactive activities will include direct meetups and driving experiences—practical steps to build an ongoing relationship with customers, not just a fleeting ad campaign.

Coolray: A Car Aimed at Youth

The Geely Coolray belongs to the compact SUV segment, featuring sporty design and modern technologies aimed at younger buyers. The choice also ties into the brand's desire to strengthen its position in the Egyptian market. That is seeing fierce competition in the SUV segment. Through this partnership, Geely aims to stand out not only through product but by building a strong mental image among Egyptian consumers.

The Egyptian market is a priority for Geely Automobility. The partnership with Shobeir clearly reflects this direction. Will the brand turn this partnership into actual sales? The coming days will tell, but the move itself confirms Geely is moving steadily in the market.