Chery Egypt Plans to Expand Service Center Network in 2025, Says Ahmed Shaaban

Ahmed Shaaban, General Manager of Customer Service at Chery Egypt, has announced the company's plan to expand its service and maintenance center network across the country in 2025. The move is part of the Chinese brand's strategy to strengthen its presence in the Egyptian market and improve the ownership experience for models like the Chery Tiggo 7. The expansion will cover new governorates.

Chery's Service Network Expansion Plans

The current service network covers Cairo, Giza, Alexandria, and some major cities. But Shaaban confirmed that the new plan aims to reach Upper Egypt and Delta cities in the coming months, with new service centers and upgrades to existing ones. This expansion follows the noticeable growth in Chery sales in recent years.

After-Sales Service Challenges in the Egyptian Market

After-sales service is a major challenge for Chinese brands in Egypt. Chery is working to change this image through investments in service centers and technician training. Shaaban noted that the company is working to reduce waiting times and ensure faster parts availability, issues that some customers have complained about. Competition in this sector is intensifying with the entry of other Chinese brands.

Impact on Chery Sales in Egypt

The service expansion could positively affect sales of the Chery Tiggo 7 and other models. Egyptian customers care deeply about parts availability and ease of maintenance before making a purchase decision. Improving these services could boost consumer confidence and increase market share. Chery currently offers models like the Chery Arrizo 5 and Chery Tiggo 3. That are widely popular.

A Look at Chery Prices in the Market

Chery prices in the Egyptian market vary by model and trim. Chery prices are a key factor in competing with other brands. The service expansion may justify part of the price difference and support value for money. Competitors like Geely are also pursuing similar expansion plans.

The step reflects a shift in Chery's Egypt strategy from simply selling cars to building an integrated service ecosystem. This approach could become a benchmark for competition among Chinese brands in the coming years.