LUXEED Prepares for Global Launch on October 21 in Wuhu, China

LUXEED is set to hold its global launch event on October 21 in Wuhu, Anhui Province, China, under the theme 'Intelligence, Enlightened.' The event will combine the brand's core identity, advanced design language, technical product development capabilities, and global expansion strategy. The date — October 21 — marks a pivotal moment in the brand's journey.

Luxury Standards Are Shifting: What Does the New Generation Want?

As smart technologies evolve at an unprecedented pace, luxury standards are undergoing a radical transformation. The new generation of ambitious consumers no longer accepts a trade-off between exceptional driving pleasure, class-leading comfort. Top-tier intelligence — they expect a seamless, integrated mobility experience that combines all three. This shift forces luxury brands to redefine their priorities, and Chery is fully aware of it.

Three Core Pillars Define LUXEED's Identity

The launch event will highlight the rapid transformations in the mobility sector. The Deputy General Manager of Chery International will outline LUXEED's market positioning, vision, mission, target audience, and customer value proposition, revealing the three pillars the brand is built on: exceptional driving pleasure, class-transcending comfort, and superior intelligence. Three pillars that shape the future.

World Premiere of Two Flagship Models

The event will feature the world premiere of two flagship LUXEED models. The presentation will blend physical and digital elements to deliver two distinct experiences of car ownership and use: premium executive mobility and intelligent driving performance. This fusion of physical and digital reflects the brand's vision for the customer experience — from purchase to every journey.

'Aero Wing' Design and Smart Cabin Technologies

LUXEED's Head of Design will unveil the 'Aero Wing' design philosophy, while the Product Manager will present three key technical pillars: the smart cabin, intelligent driver assistance systems, and chassis architecture. These three pillars represent the core of the engineering transformation the brand offers — from exterior design to the daily driving experience. How do engineering solutions translate into tangible experiences? LUXEED will answer that on October 21.