Why Is 'Overprice' Back in the Egyptian Car Market? Expert Reveals the Pricing Secret

The 'overprice' phenomenon has returned to the Egyptian car market after a period of zero-interest offers and cashbacks. Journalist and media figure Hisham El-Zeiny confirmed that the comeback is driven by shrinking supply and consumer fears of price hikes due to global and regional tensions. It's not just a local issue.

What Is Overprice and Why Now?

Overprice is an extra amount buyers pay above the official car price to secure immediate delivery or a specific color. During his interview on the 'Kol El Abaad' program on Extra News, hosted by Hadir Abu Zeid, El-Zeiny explained that this premium resurfaces when supply drops and buyer anxiety rises. Some dealers exploit a customer's desire for a particular model or color to negotiate a higher price. The market reacts to these pressures.

Why Do Consumers Accept Paying Extra?

Fear of future price increases pushes some buyers to accept any price. El-Zeiny noted that many rush to buy cars fearing upcoming hikes amid regional and global crises. May accept whatever price the dealer or distributor sets. This psychological state gives sellers more bargaining power. The irony is that buyers pay more to protect themselves from an increase that may never happen.

Is It Only Happening in Egypt?

No, overprice exists in global markets too. El-Zeiny stressed that supply shortages aren't exclusive to Egypt; many markets suffer from supply chain disruptions. Global tensions affect import operations and manufacturing components, reducing available quantities and creating a gap between demand and supply. That gap is the perfect breeding ground for overprice. Dealers play on this gap.

When Will the Market Normalize?

The return of overprice is tied to improved supply and price stability. Until then, some buyers may continue paying extra to secure their cars. But awareness of pricing mechanisms could help reduce exploitation. The market awaits solutions to import and supply issues. The numbers speak for themselves: as supply increases, price premiums disappear.