Hisham Faqih: Integrated Service Ecosystem Drives Mitsubishi Growth in Egypt with Destinator Launch

Diamond Motors, a subsidiary of the Kuwaiti Al Mulla Group and the exclusive distributor of Mitsubishi Motors in Egypt, has officially launched the all-new Mitsubishi Destinator for the first time in the Egyptian market. The event was attended by Hisham Faqih, Regional Head of Automotive at Al Mulla Group; Allen Pedrosian, Senior Manager of Sales and Marketing at Mitsubishi Motors Middle East and Africa; Mahmoud Azab, General Manager of Diamond Motors Egypt; and Neama Obaid, General Manager of Products, Marketing, and Sales at Diamond Motors, along with department heads, company managers, and authorized Diamond Motors partners and dealers.

Launch Reflects Mitsubishi's Japanese Heritage

The event featured a distinctive atmosphere that reflected the spirit of the Mitsubishi brand, as Diamond Motors crafted a unique launch experience allowing attendees to get up close with the vehicle and explore its design, features, and practical capabilities. This approach underscores the company's strategy to introduce new models that meet customer needs in the Egyptian market, blending reliability, modern design, technology, and comfort.

Destinator: A Family SUV for Daily Use and Road Trips

The launch of the Mitsubishi Destinator is part of Diamond Motors' strategy to strengthen the presence of Mitsubishi Motors in Egypt, offering products suited for families and customers seeking a practical SUV equipped for daily commuting and long journeys. The new model boasts a bold exterior design and a spacious interior, making it an ideal choice for those looking for a versatile vehicle that combines style with capability.

In his speech at the event, Hisham Faqih, Regional Head of Automotive at Al Mulla Group, stated: "Our experience in the Egyptian market, along with the trust of our customers and partners over the years, forms the foundation for our next steps. With the launch of the Mitsubishi Destinator, we continue to offer models that combine reliability, quality, and real value, meeting customer expectations and supporting the presence of Mitsubishi Motors in Egypt."

Integrated System for Vehicle Success

Faqih added: "At Diamond Motors, we believe that a car's success is not based solely on the product, but on an integrated system that includes dealers committed to the highest service standards, experts and influencers who convey information responsibly, and customers who give us their valuable trust in the three-diamond logo." This approach highlights the importance of the service and distribution network in supporting brand growth in the Egyptian market, with Diamond Motors relying on authorized partners to ensure a premium customer experience.

Mahmoud Azab, General Manager of Diamond Motors Egypt, confirmed that the launch of the Mitsubishi Destinator in Egypt represents a new milestone in Diamond Motors' journey with the Japanese brand. Azab noted that the long-standing relationship with customers and the dealer network over the years has given the company a deep understanding of market needs, enabling it to deliver products and services that meet consumer aspirations and strengthen Mitsubishi's position in Egypt's SUV segment.