Fiat at Paris Motor Show 2026: Grizzly Brings the Italian Brand Back to Family Cars
Fiat has unveiled the Grizzly and Grizzly Fastback at the 2026 Paris Motor Show, its first European appearance of new family cars under 4.5 meters long with boot space up to 608 liters. The models target a starting price of around 20,000 euros, with orders opening on January 5, 2027. This launch follows Fiat surpassing one million global sales and achieving 20% growth in Europe, strengthening its position among the top five brands in the European market.
Fiat unveiled the Grizzly and Grizzly Fastback at the 2026 Paris Motor Show, marking its return to the large family car segment with a targeted starting price of around 20,000 euros. Both models measure under 4.5 meters in length and offer a total interior space of 3.5 cubic meters, while boot capacity reaches 545 liters in the Grizzly and 608 liters in the Fastback. The numbers speak for themselves.
Fiat sales growth propels it into Europe's top five brands
Since 2021, Fiat has led Stellantis group brands in sales volume, having already surpassed the one million global sales mark in 2026. In Europe, the brand achieved 20% growth compared to last year, with sales up 19% in Italy and 33% in France since the start of the year. Fiat climbed eight positions to enter the top five best-selling brands in the European market. That momentum sets the stage for the Grizzly launch.
A lineup spanning urban mobility to family hauling
Fiat's range covers a wide spectrum of mobility, from small urban vehicles to city cars and compact models, all the way to family cars. The brand is also exploring the future of mobility with two concept cars, Multiplina and MULTIPLAY. Multiplina reimagines interior space utilization to suit changing daily needs, potentially creating a new segment in the European market. MULTIPLAY, meanwhile, blends the spaciousness of an MPV, the character of an SUV. The versatility of a pickup to explore how one car can serve multiple roles. Is this the future of family transport?
Grizzly and Grizzly Fastback: European debut and order timing
The Paris show hosts the European debut of the Grizzly and Grizzly Fastback, representing Fiat's return to the larger family car class. The Grizzly is set to launch in over 100 countries across three global regions, focusing on spaciousness and practicality, while the Grizzly Fastback features a more dynamic and flowing design. Both models measure under 4.5 meters in length, providing a total interior space of 3.5 cubic meters. Boot capacity reaches 545 liters in the Grizzly and 608 liters in the Grizzly Fastback, making the latter the most spacious in its class among cars under 4.5 meters. Powertrain options are extensive.
The engine lineup includes petrol, hybrid. Electric options, along with manual or automatic transmissions, and both hatchback and fastback body styles. The models target a starting price of around 20,000 euros. Orders in Europe are scheduled to open on January 5, 2027, with all powertrain options available from day one, followed by initial media test drives in February. This move intensifies competition in the European family car market.
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