Alfa Romeo Reveals Name of New Concept Car: Quori Rosso

Alfa Romeo has announced that its new concept car, set to headline the 2026 Paris Motor Show, will be called Quori Rosso. The name combines two enduring symbols of the brand: red, the color of passion. The heart, the source of the emotional energy that binds every Biscione creation to its driver. The announcement offers a first glimpse of a future car designed above all to stir emotions.

Quori Rosso: A Name That Melds Passion and Heart

Choosing an Alfa Romeo was never a purely rational decision. It has always been an impulse from deep within, later confirmed by reason. That ability to forge a deep harmony with customers makes the brand exceptional, with an emotional bond that goes beyond the product. The Quori Rosso concept embodies this harmony in its design and message.

Quori Rosso was developed by those who build Alfa Romeos every day. It was designed for Alfisti worldwide, united by a firm belief that driving remains an experience to be felt before it can be put into words. The most sincere emotions aren't chosen; they happen on their own, just like a heartbeat. The involuntary muscle that needs no permission to pulse. Passion is the same: it can't be explained or forced, only lived freely and instinctively. The mind can describe emotions, but the heart gives them intensity and value. Without the heart, we would be mere machines.

Official Debut Date in Paris

From October 12 to 18, the new concept car will take center stage in Hall 4 at the Paris Expo Porte de Versailles in the French capital. The Alfa Romeo press conference is scheduled for October 12 at 10:55 a.m. That timing puts Quori Rosso at the heart of global media and sports car enthusiasts' attention.

Quori Rosso isn't just a concept car; it's a message from the future. It blends red and heart to tell the story of a brand that still believes driving is a feeling. Fans of the Giulia and 156 await with curiosity what the brand will reveal in Paris. The difference is that this time, the name alone carries a complete story of passion and Italian design.