Nassr Factories in Helwan Come Back to Life: 100 EVs and 11 Robots on the Line

100 electric vehicles are now built at the Nassr Automobile factories in Helwan, and that's the confirmed production figure from inside the plant. The cars are Dongfeng MAGE EVs, produced locally in partnership with Al Safi Group through SN Automotive — a move that opens a new chapter for Egypt's automotive industry.

Nassr Factories Reclaim Their Industrial Role

The scene inside the plant was not a standard production line. Beyond the machines and robots, workers have regained their sense of purpose at a historic factory that sat idle for years, and a name tied to generations of Egyptians is returning to car manufacturing through the electric gateway. The plant is no longer talking about deferred plans. It's talking about actual output awaiting a price tag.

11 Industrial Robots at the Heart of the New System

11 industrial robots now operate within the modern production setup, a costly but necessary picture that reflects the scale of technological upgrading after the facilities were rehabilitated for EV manufacturing. This equipment moves the company away from traditional production methods toward modern techniques that improve build precision and lift final product quality — exactly what Dongfeng needs to hold ground in a competitive market.

Local Content Target Set at 45%

The stated goal is to reach 45% local content in the new EV by relying on Egyptian feeder industries and expanding their role across production stages. That figure isn't incidental. It's the key to deepening local car manufacturing and reducing import dependence — a path Egypt has followed for years at uneven pace.

Final Pricing Tied to the Dollar

The price? Not settled yet. Final pricing for the Dongfeng MAGE EV is linked to the US dollar exchange rate, the main factor that will determine the number the car reaches Egyptian buyers at. The pricing decision awaits exchange-rate stability before an official market launch is announced.

What is happening in Helwan today is more than EV production. The revival of Nassr factories means renewed confidence in Egyptian industry's ability to compete, even in stages. A plant that stopped for years now runs with 11 robots, 100 completed cars. A clear 45% local-content plan. The numbers speak.