Egyptian Automobile Club and FIA Launch «On The Road» Campaign to Combat Driver Distraction

The Egyptian Automobile and Touring Club has partnered with the FIA Region I to launch a new awareness campaign titled «On The Road». The goal is clear. The campaign aims to strengthen road safety culture and raise awareness about the dangers of distracted driving, a daily challenge facing millions of motorists on Egyptian roads.

Campaign Message: Everyone Needs Your Attention

The campaign carries a primary message — «On The Road.. Everyone Needs Your Attention» — delivered through an educational film showcasing various road users, from pedestrians and children to cyclists, motorcyclists and car drivers, emphasizing that attention and focus behind the wheel are key factors in reducing accidents. Attention is a shared responsibility.

Distraction Risks: Mobile Phones Top the List

The campaign focuses on the risks of distraction drivers face while on the road. Mobile phone use and earphones top the list, along with other behaviours that affect a driver's concentration and ability to monitor the road and respond to sudden situations. A few seconds of inattention can be enough to cause an accident, a message the campaign is working to embed in drivers' minds.

The Road Is a Shared Responsibility

Mohamed Askar, Vice Chairman of the Egyptian Automobile and Touring Club, said the launch of «On The Road» falls within the club's awareness and community role and its commitment to supporting efforts to improve road safety levels. He added that the campaign aims to affirm that the road is a shared responsibility among all its users, and that attention and respect for others are among the most important factors in keeping everyone safe.

International Cooperation to Spread Safe Driving Culture

Askar noted that cooperation with the FIA reflects the importance of spreading safe driving concepts and responsible behaviour on the roads. Road safety should not be limited to following a set of rules, but must become a daily culture and behaviour. Continuous awareness is essential.

The new campaign comes at a time when the Egyptian market is witnessing accelerated growth in vehicle numbers, heightening the importance of focusing on safety. Despite advances in safety technologies inside modern vehicles, driver behaviour remains the most critical factor. Technology alone isn't enough. The campaign targets all age groups, with particular focus on young drivers who are the most frequent users of phones behind the wheel. The public can follow campaign materials through the Egyptian Automobile and Touring Club's platforms.