Automobile Club Launches 'On the Road' Campaign to Boost Traffic Safety

The Egyptian Automobile and Touring Club, in cooperation with the FIA Region I, has launched a new awareness campaign titled 'On the Road' to raise awareness about the dangers of distracted driving. The campaign targets all road users. It emphasizes that attention isn't just about the driver's safety—it extends to pedestrians, children, cyclists, and motorcyclists.

Everyone Needs Your Attention: The Campaign's Core Message

The campaign's main message is 'On the Road, everyone needs your attention.' Through an awareness film, it addresses the risks of distraction while driving. Key distracting behaviors include using mobile phones and earphones. A few seconds of lost focus can cause accidents that could have been avoided. The campaign comes as vehicle numbers on Egyptian roads continue to rise, making adherence to traffic safety rules more urgent than ever.

Shared Responsibility Among All Road Users

Mohamed Askar, Vice Chairman of the Egyptian Automobile and Touring Club, said the campaign stems from the club's educational and societal role. He explained that the core message is that the road is a shared responsibility among all users. That attention and respect for others are essential to reducing risks. Askar noted that cooperation with the FIA reflects the importance of spreading safe driving concepts and responsible behavior on the roads. The goal isn't just to provide rules—it's to turn traffic safety into a daily habit.

Avoiding Distractions: A Direct Message to Drivers

The campaign sends a direct message to drivers: avoid distractions and stay focused while driving. A few seconds of inattention can be enough to change the course of a traffic situation entirely. This campaign marks an important step toward strengthening a culture of safe driving in Egypt, especially with the diverse mix of road users including drivers, pedestrians, and cyclists. It coincides with accelerating efforts to improve road infrastructure and update traffic systems.