Taher Shahin: Renault Egypt Strategy Focuses on Real Customer Value and Market Presence

The Egyptian International Motors (EIM), the exclusive distributor of Renault in Egypt, has announced the launch of an exceptional financing campaign for a limited period on a range of its models. The announcement was made during the Renault Test Drive Experience event held at the Renault showroom in Sheikh Zayed, attended by a large number of Renault customers, enthusiasts, along with company leaders, the executive management, and the Renault Egypt team.

New Financing Campaign Under the Slogan "Renault Got Closer to You"

The campaign comes under the slogan "Renault Got Closer to You," a step that underscores EIM's commitment to offering more flexible ownership solutions. These solutions enable a wider customer base to own a Renault and enjoy its European quality, advanced technology, and exceptional driving experience. The campaign covers several models including the Renault Austral, Renault Megane, and Renault Duster, reflecting the company's dedication to providing diverse options tailored to various needs.

Strong Turnout for Test Drives and Immediate Bookings

The event witnessed significant interest in test drives across different Renault models, giving attendees the chance to experience real-world performance and get an up-close look at the latest technologies, comfort levels, and safety features offered by the French brand. The event also included a celebratory handover of several new cars to customers. The announcement of the new financing offers further boosted visitor interest, with many proceeding to book their cars during the event—a clear reflection of the offers' appeal and customer trust in the Renault brand.

Flexible Financing and Installment Program Details

The new campaign provides financing programs designed to suit various customer needs, whether for those seeking short-term interest-free financing or those looking for long-term installment plans with competitive interest rates, making owning a Renault easier than ever. The campaign includes flexible financing and installment programs extending up to 5 years, featuring 0% interest for a full year, competitive interest rates starting from 1.7%, and a maximum interest rate of 7.9% on installment programs up to five years. It is worth noting that the offer is available for a limited time on the Renault Austral, Renault Megane, and Renault Duster, with terms and conditions applying.

This initiative is part of EIM's strategy to offer innovative financing solutions that simplify the purchase decision and provide customers with the best possible value without compromising on quality, technology, or after-sales services. Engineer Taher Shahin, CEO and Managing Director of EIM Group, stated: "We believe our true success begins with our ability to deliver tangible value to our customers. From this perspective, this initiative embodies our firm commitment to strengthening Renault's presence in the Egyptian market by offering innovative financing solutions that make owning an advanced European car accessible to everyone." Shahin added that the company focuses on delivering real value to customers and enhancing Renault's presence in the Egyptian market, confirming that this campaign represents an important step toward achieving this goal.