Medhat Awad: Spare Parts Come Before New Models, After-Sales Service Drives Repeat Purchases

Parts come first. Eng. Medhat Awad, Managing Director of Mansco Automotive and head of the Opel brand division at Mansour Group, confirmed that spare parts provisioning precedes new model launches across the group, stressing that the customer's after-sales experience ultimately decides whether they return to buy another car from the same brand. His remarks reveal an operational philosophy that puts service readiness ahead of any new model announcement.

How Opel's Strategy Starts With Inventory

Regional tensions may delay the arrival of certain spare parts, extending customer waiting periods — that's the logistical reality Awad outlined, noting that the group works to maintain stock levels that meet maintenance needs and minimize cases of unavailable components. This supply challenge comes as global logistics chains face recurring pressure, making strategic parts inventory a necessity rather than a luxury.

Ankush Arora's Directive: Order Multiples of Parts

"Order multiples of spare parts before you bring the model." That is the directive Awad revealed from Ankush Arora, CEO of Mansour Automotive Group, reflecting a priority on preparing service infrastructure before handing cars to customers. The instruction isn't merely an internal policy — it signals a realization that a car sale doesn't end at key handover, and that the real relationship with the customer begins afterward.

After-Sales Service Brings the Second Sale

Spare part shortages have become a rare occurrence at the company — Awad emphasized this, confirming that the relationship with the customer continues well beyond delivery and that the service level experienced during ownership directly shapes their next purchase decision. "After-sales service is what brings the second sale," Awad summed up the equation governing Egypt's automotive market, where the impact of the service experience extends far past immediate satisfaction into the next buying decision.

What This Means for Egypt's Car Market

The message is clear. In a competitive market where new brands enter constantly, price and design alone no longer secure customer loyalty — after-sales infrastructure, from parts availability to service speed, has become a decisive factor. Awad's comments reflect a shift in distributor priorities toward investing in service readiness before expanding model lineups, a trend that could reshape competitive rules in the near term.