Medhat Awad: Peugeot Combines Safety Tech and Reliability at Competitive Prices in Egypt

Peugeot vehicles stand out for their safety technology and reliability, with prices that remain competitive against rivals in the Egyptian market. That's the word from Medhat Awad, Managing Director of Mansco Automotive, during an exclusive interview with Hisham El-Zeini, editor-in-chief of Ahram Auto. The message is blunt: safety isn't a luxury.

The gap between safety tech and flashy bells and whistles

There's a big difference between real safety technology and the flashy tech that falls under the 'comforts' umbrella. Awad stressed that Peugeot focuses on what actually protects the driver and passengers — not on extra screens or entertainment features that add little value in dangerous situations. Braking systems and torque delivery were highlighted among the standout strengths, alongside parts quality and high reliability. These elements form the core of the safe driving experience the French brand delivers.

Competitive pricing against Chinese and other rivals

On pricing, Awad said Peugeot prices in the Egyptian market are very reasonable compared to competitors, whether Chinese or otherwise. The claim isn't just marketing talk — it reflects the French brand's strategy of combining safety and reliability without overpricing. Competition in Egypt is fierce, with Chinese brands offering lots of equipment at lower prices, yet Peugeot takes a different approach: focus on the core of the car — safety first.

A long history in the automotive industry

Peugeot draws on a long history in car manufacturing, reflected in its designs and engineering. Reliability isn't a label added in ads — it's the result of decades of experience developing braking, suspension, and engine systems. Awad confirmed this is a fundamental part of the French brand's identity, making it a logical choice for buyers who want a car that lasts for years without costly surprises. Parts quality and availability back up that equation.

What it means for Egyptian buyers

Buyers in the Egyptian market need more than exterior design. They want a car that protects them and their families, with reasonable long-term maintenance costs. Peugeot offers a mix of advanced safety systems and genuine parts, making it a serious contender across different segments. The latest statement puts it plainly: safety and reliability are the real benchmarks, not the number of screens or ambient lighting.

In a crowded market, Peugeot stays true to its path: real safety tech, proven reliability, and pricing that competes hard. Awad's remarks reflect a clear vision that knows what it offers and what the Egyptian customer deserves.