Fatma Abdel Hafez: New smart Showroom in District 5 Boosts Brand's Electric Presence in Egypt

Mercedes-Benz, the partner behind smart, has opened a new showroom in District 5, New Cairo, through its exclusive Egyptian distributor Ezz Elarab Star. The move is part of a clear expansion plan. The facility aims to cover eastern Cairo and offer a complete experience for Mercedes customers looking to buy smart electric vehicles.

Expanding the Showroom Network

This opening isn't just another showroom. The company wants to reach a wider customer base amid growing interest in electric vehicles and smart mobility solutions in the local market, a trend forcing distributors to upgrade their infrastructure quickly. The District 5 showroom will let smart customers explore the brand's models, test drive its cars. Access services across a broader geographic area covering New Cairo, Nasr City, and Heliopolis.

smart's Electric Lineup in Egypt

During 2026, smart expanded its portfolio in the Egyptian market with the launch of the smart #5, joining the smart #1 and smart #3. That gives customers three electric options from the same brand. smart relies on a partnership model combining European expertise with Chinese technology and manufacturing capabilities, supporting the development of EVs that blend design inspired by Mercedes-Benz identity with modern tech and smart mobility solutions.

Future Model Plans

Fatma Abdel Hafez, general manager of smart in Egypt, said the company continues its expansion plan by increasing brand presence and developing its showroom and service network. She added that plans include studying and launching new models, among them the smart #2 and smart #6. This portfolio expansion will give customers extra choices in the increasingly competitive EV segment.

Competition in Egypt's EV Market

Egypt's electric vehicle market is moving fast. Brands like BMW, Tesla, and BYD are competing hard. But smart is betting on a mix of European design and Chinese technology. The new District 5 showroom comes at a critical time. With rising EV awareness and expanding charging networks, having modern showrooms becomes a key factor in attracting buyers. Can smart carve out a strong position? The numbers ahead will tell.