Ezz Elarab Star Opens New smart Showroom in New Cairo, Prepares to Launch #2 and #6

Ezz Elarab Star, the exclusive distributor for smart in Egypt, has opened a new showroom in District 5, New Cairo — a move that signals the brand is preparing for a bigger push into the Egyptian electric vehicle market. This isn't just another dealership opening. It's a statement.

smart's current Egyptian lineup includes three fully electric models: the smart #1, smart #3, and smart #5, all combining Mercedes-Benz-linked design with modern EV technology in a partnership that blends European expertise and Chinese industrial capability.

Why District 5 Matters

The location is strategic, not random. District 5 covers eastern Cairo, giving customers in Madinaty, New Cairo. Al Shorouk easier access to smart vehicles for test drives and service. The goal is simple: bring the brand closer to buyers instead of waiting for them to drive across the city.

The new showroom fits into a broader plan to build an integrated sales and service network for smart across Egypt, with gradual expansion to new locations in the coming period.

Two New Models on the Way

Fatma Abdel Hafez, general manager of smart in Egypt, confirmed that the company plans to introduce new models to the local market, including the smart #2 and smart #6. That's a bold timeline — the brand is accelerating its expansion despite real challenges facing Egypt's EV sector, from charging infrastructure gaps to pricing pressure from conventional vehicles.

Expanding showroom presence while preparing new model launches suggests Ezz Elarab Star is betting on growing EV demand in Egypt over the next few years and positioning early rather than catching up later when the market stabilizes.