Exeed Opens New 3S Center in Heliopolis in Partnership with El Sharkawy Group

Exeed Egypt, the commercial arm of the National Automotive Company (NATCO), has officially launched a new 3S facility in the Heliopolis district. The center operates in partnership with Eastern Trade – El Sharkawy Group and targets customers across East Cairo. This move aligns with the brand's broader strategy to strengthen its authorized dealer network in the local market.

Everything Under One Roof

The new facility brings together sales, after-sales services, and genuine spare parts in a single location. Customers no longer need to visit multiple outlets for different needs. The operational standards here match the global benchmarks that Exeed applies across all its markets.

Geographic expansion remains the core objective. The authorized dealer and specialized service center network is growing steadily, making the company's products more accessible.

Official Statements on the New Partnership

Yasser Saleh, CEO of NATCO and Exeed Egypt, emphasized that this opening adds real value to the distribution and service ecosystem. The vision is clear: build a strong network that stays close to customers nationwide. The integrated experience offered here reflects brand values that put quality first.

Amr El Sharkawy, representing the El Sharkawy Group, expressed pride in the partnership with Exeed Egypt. He described the center's launch as a pivotal step in the cooperation between both sides, confirming the group's commitment to delivering top-tier service for East Cairo clients.

East Cairo shows rising demand for automobiles. The area combines high population density with continuous urban development. This new center positions the brand in a strategic location serving a wide customer base. Timing matters too — the market is preparing for a new phase of competition in the Chinese car segment.

What Does This Mean for the Egyptian Market Competition?

Chinese brands are racing to expand their local footprint. Authorized service centers have become a decisive factor in Egyptian buyers' purchasing decisions. Having a 3S facility in this specific area gives Exeed a competitive edge against Haval and Geely. The coming months will reveal how these expansions reshape market share dynamics.