El Araby El Soudy Targets Selling 12,000 Omoda and Jaecoo Cars in Egypt by 2027

The El Araby El Soudy Group has announced an ambitious plan to sell over 12,000 Omoda and Jaecoo vehicles in the Egyptian market by the end of 2027. The number isn't just a commercial target — it's part of a broader strategy to cement the presence of both brands under the Chery umbrella.

Integrated Industrial and Investment Partnership

Ahmed Ali, General Manager of Omoda and Jaecoo in Egypt, said the group is building a comprehensive industrial and strategic partnership with Chery, based on investment, localization, and expansion in the local market. The plan is already underway, including increasing the number of authorized distributors across the country's governorates by the end of 2026.

Expansion isn't limited to sales points alone. The focus is on building a customer base and achieving sustainable growth. That requires a wider distribution network and stronger after-sales services. Service centers represent a key pillar in the customer experience from the moment of purchase, so the group is giving them top priority in the coming phase.

Global Presence and Impressive Numbers

Omoda and Jaecoo aren't new names on the global stage. Their combined sales have surpassed 1.25 million vehicles in more than 70 markets worldwide, according to the general manager's statements — a figure that bolsters confidence in their ability to compete in the Egyptian market.

Entering the Egyptian market is part of a global strategy aimed at strengthening the brands' presence and leveraging local growth opportunities. Strong investments and partnerships with local entities like El Araby El Soudy give Omoda and Jaecoo a solid launchpad, especially with plans to increase geographic reach and develop the service ecosystem.

The plan coincides with a broader trend by Chery to enhance its footprint in Egypt through multiple brands, with Omoda and Jaecoo representing part of that vision. The coming period will reveal the results of this strategy, and whether the market will embrace the big numeric target.