El Arabi El Swaedy Secures Official OMODA and JAECOO Dealership in Egypt

El Arabi El Swaedy Investments (ESI) Group has officially signed a dealership agreement with global automotive brands OMODA and JAECOO, both subsidiaries of China's Chery Group. Under this agreement, ESI becomes the exclusive distributor for both brands in the Egyptian market, reinforcing Egypt's position as a regional hub for automotive trade, manufacturing, and smart mobility technology.

Strategic Partnership and Goals

This new partnership reflects Chery Group's confidence in ESI's marketing, commercial, and manufacturing capabilities. It is part of a joint expansion plan targeting regional markets from Egypt as a launchpad. The agreement aims to solidify ESI's standing as a major player in the automotive sector, particularly in new energy and future mobility vehicles, thereby adding significant value to the local market.

Dealership Coverage in Egypt

ESI Group will handle the representation and distribution of OMODA and JAECOO vehicles across Egypt, offering the latest models to meet growing demand for modern cars and new energy vehicles. The plan ensures product availability, after-sales services, and genuine spare parts from day one. A comprehensive strategy has been set to deepen the brands' presence and gradually expand in the Egyptian market, supporting ESI's regional growth ambitions.

OMODA and JAECOO: The Fastest-Growing Brands Globally

Since their global launch in 2023, both brands have achieved exceptional growth, surpassing cumulative sales of one million vehicles—the fastest milestone ever reached by modern automotive brands. Their presence now extends to nearly 70 markets worldwide. In the United Kingdom specifically, the JAECOO 7 became the best-selling model in its segment, while JAECOO itself was recognized as the fastest-growing major brand in the country over the past decade.

Dual-Brand Strategy

The two groups adopt a dual-brand strategy: OMODA focuses on modern crossover vehicles with bold design and smart technologies targeting younger generations, aiming to become the global leader in its category. Meanwhile, JAECOO offers stylish SUVs that combine luxury with an adventurous spirit, giving Egyptian consumers diverse options that cater to different needs and preferences.

About Chery Group

Founded in 1997 in Wuhu, Anhui Province, Chery Group has grown into one of China's largest automakers and has been the country's largest exporter of passenger cars for over 23 consecutive years. In 2025, the group ranked 233rd on the Fortune Global 500 list, achieving the fastest rise among automotive manufacturers worldwide—a testament to its industrial strength and technological innovation.