BYD Becomes Official Mobility Partner of Paris Saint-Germain Until 2029

BYD, a world leader in electric and hybrid vehicle manufacturing, has signed a new partnership agreement with French football club Paris Saint-Germain (PSG) running through 2029. Under the deal, BYD becomes the club's official mobility partner and official automotive partner for the next three seasons, marking a significant step in the Chinese automaker's global expansion into sports sponsorships.

Shared Vision of Innovation and Excellence

The partnership unites two global brands with a shared vision centered on innovation, excellence, and international ambition. Both BYD and PSG have transformed their respective industries by consistently challenging conventions, embracing cutting-edge technology, and building strong connections with millions of fans and customers worldwide. This strategic collaboration aims to enhance both brands' global presence while delivering added value to audiences across continents.

Global Campaigns and Exclusive Fan Experiences

Over the next three seasons, the partnership will be brought to life through worldwide marketing campaigns, exclusive content featuring both the men's and women's PSG teams, interactive fan events, and unique supporter experiences around the globe. BYD will enjoy prominent visibility at PSG's Parc des Princes stadium, while vehicles from BYD and Denza, the group's premium brand, will support the club's daily operations.

Executive Statements

Stella Li, Executive Vice President of BYD, commented: "We are delighted to partner with Paris Saint-Germain, a club that has become a global symbol of excellence, ambition, and innovation. At BYD, we share the same determination to challenge the status quo, inspire progress, and connect with people through innovation. This partnership brings together two prestigious global brands with a common forward-looking vision and a passion for creating extraordinary experiences. Together, we look forward to engaging with millions of fans worldwide and contributing to building a more innovative and sustainable future."

Richard Hughes, Chief Revenue Officer of Paris Saint-Germain, added: "We are proud to welcome BYD to the PSG family. As one of the fastest-growing and most innovative companies in the world, BYD is the ideal partner for the club. Combining our two brands opens exciting new possibilities for connecting with audiences through creativity, innovation, and delivering unique experiences around the world."