Al Nile Projects Officially Opens BYD Technology Center at City Stars Mall in Nasr City

Al Nile Projects, the authorized distributor for ManDream and official agent for BYD in Egypt, has officially opened its new BYD Technology Center at City Stars Mall in Nasr City. The launch event brought together senior figures from both companies, mall management, media representatives, and content creators. The move expands BYD's presence in Egypt's new energy vehicle market.

First Car Showroom Inside City Stars Mall

What sets this center apart? It marks the first car showroom ever opened inside City Stars Mall, giving visitors direct access to a range of BYD electric and hybrid models. The BYD Seagull and BYD Song Plus are among the brand's key offerings available in Egypt. Customers can also speak directly with a dedicated team ready to answer questions about these technologies. The center sits at Gate 5 of the mall, making it easily accessible to visitors.

A Retail-Entertainment Blend for Car Discovery

The concept breaks away from traditional showrooms. Al Nile Projects chose a high-traffic commercial location where customers can explore vehicles and modern technology while shopping or enjoying leisure activities, rather than visiting a standard dealership floor. The center actually began welcoming visitors before its official opening, giving the team valuable time to understand customer priorities and the most common questions about new energy vehicles. It's a fully integrated retail experience that lets the brand connect with a much wider audience.

Expansion Plan Includes More Locations

Al Nile Projects isn't stopping here. The new opening builds on previous steps, most notably the earlier launch of a BYD center at Mall of Arabia, as part of a broader push to expand the brand's footprint and provide multiple customer touchpoints across Egypt. The company highlights its partnership with ManDream and Mansour Automotive Group, a collaboration aimed at strengthening BYD's competitive position as demand for electric and hybrid vehicles accelerates in Egypt. This timing aligns with a growing market where Egyptian buyers are actively looking for practical and reliable electric mobility options.

Those interested in learning more or scheduling a visit can head to the center or call the hotline at 17701.