Al-Arab Al-Sewedy: Omoda and Jaecoo Sales Surpass 1 Million Units in 18 Months

Omoda and Jaecoo have sold more than one million vehicles globally in just 18 months. The figure was revealed by Mohamed Saleh, CEO of Al-Arab Al-Sewedy Group for Investments, during a press conference held alongside the signing of a sponsorship deal with Pyramids FC. The partnership sees both brands sponsor the Egyptian football club, as the group pushes to strengthen their presence in the local market.

A Sports Deal With a Marketing Mission

The Pyramids FC sponsorship isn't just another logo on a jersey. Saleh said the group welcomes the partnership and looks forward to building a long-term relationship based on shared vision and goals. Sports affiliation gives the brands a new mass-market platform. This approach is well-established in the automotive industry — linking a car brand to football popularity raises awareness and creates emotional engagement with Egyptian consumers. Al-Arab Al-Sewedy is choosing sport as a marketing tool to reach a wide pool of potential buyers.

Omoda and Jaecoo: Global Numbers Speak

One million vehicles in under two years signals rapid growth for both brands worldwide. Saleh noted that the two marques continue expanding into international markets, including the European market where competition is fierce. The competition there is brutal, yet both brands express ambitions to boost their global footprint. Growth in Europe and other advanced markets indicates consumer acceptance — something the group aims to leverage in Egypt.

Why Egypt Matters in This Equation

Al-Arab Al-Sewedy is targeting local growth for both brands by unifying efforts and investing in expansion opportunities. Saleh explained that this support aims to strengthen their competitiveness and reach an advanced position in the coming period. The message focuses on mutual commitment and joint work, with optimism about the partnership's ability to deliver positive long-term results. The future of Omoda and Jaecoo in Egypt depends on the group's ability to translate global momentum into actual sales through a strong distribution network and reliable after-sales service.

Competition in Egypt: An Open Challenge

Egypt's automotive market is seeing growing competition between recently entered Chinese brands and established manufacturers. Omoda and Jaecoo join a long list of marques trying to carve out a position. One million cars in 18 months is a marketing achievement, but translating it locally requires more than sponsorship campaigns. The brands need models across different price segments, a reliable service network, and acceptable resale value. Al-Arab Al-Sewedy has experience in the Egyptian market, but the real test is converting global figures into tangible market share on the ground.

The Deal and the Road Ahead

The sponsorship contract with Pyramids FC is part of a broader strategy to build brand awareness. Saleh spoke of investing in expansion opportunities and supporting competitiveness. The numbers will reveal results over the next two years. Omoda and Jaecoo have a window to establish themselves in Egypt if the group succeeds in offering competitively priced models with specifications that meet Egyptian consumer expectations. One million cars globally is a starting point — not the end of the road.