Hisham El-Zeny Settles the Debate: Buy Now or Wait? The Market Is Ready—With One Condition

Buying now beats waiting. Hisham El-Zeny, editor-in-chief of Ahram Auto, said during an interview with anchor Hadir Abu Zeid on Extra News' program Kol El-Ab'aad that Egypt's car market is currently primed for purchasing—for anyone who has already decided to make a change and has the financial means to do so. The verdict is in.

Why the Wave of New Models Is Reshaping the Egyptian Market

What exactly makes today's market different? A massive influx of Chinese vehicles and European models offering high levels of technology and equipment has flooded dealerships, creating competition that simply didn't exist at this intensity before. The pressure is real.

El-Zeny noted that this surge in supply and the rivalry between brands have produced price concessions and promotional offers that were not typical in earlier periods, meaning buyers now face wider choices and more competitive pricing than just months ago. Supply is up. As a result, car prices are moving in multiple directions, giving buyers stronger negotiating power when they sit down to finalize a deal.

The Decisive Condition: Real Need Comes First

There is no single answer that fits every consumer. El-Zeny stressed this point, explaining that the purchase decision is fundamentally tied to actual need. If a buyer genuinely requires a new car, the current window offers a solid opportunity. Need comes first.

If he had the liquidity right now and wanted to buy a new car, he would choose to purchase now rather than delay—those were his words. That said, he cautioned that falling prices or attractive offers should never become a reason to buy without genuine need, because a sound decision remains tied to the buyer's requirements and financial capacity.

How Can Buyers Capitalize on Today's Market?

On highways and inside showrooms, buyers today feel a tangible difference in the sheer number of options compared to previous years. The Chery Tiggo 8 Pro and other models are competing hard in the crossover segment, while European brands offer different levels of equipment and technology. Choices are everywhere.

Market experts advise buyers to set their budget first, then compare models in the same price bracket in terms of engine, features, and after-sales service before making a final call. Planning matters. Rushing without research can lead to a poor choice—even when tempting offers are on the table.

El-Zeny's bottom line is clear: today's market presents a genuine opportunity for anyone who truly needs a car and can finance it, but it isn't an invitation to buy blindly. The opportunity exists. The decision remains entirely in the buyer's hands.