Traffic Auction Heats Up: License Plate 'M M 88' Surges to EGP 2.1 Million

EGP 2.1 million — that's the price tag attached to the 'M M 88' license plate in the traffic auction, just hours before bidding closes. Competition is fierce with 3 bidders locked in battle, each determined to secure the plate in the final stretch. That sum could buy a brand-new luxury car outright.

Fierce Battle for a Distinctive Number

The bidding has hit record levels in this traffic auction, with expectations of even higher jumps as the 7:30 PM deadline approaches. The scene reflects how distinctive numbers have become a rare commodity, with people willing to pay fortunes to stand out on the road.

Where Does the Auction Money Go?

Proceeds from the distinctive license plates in this traffic auction go to 'Tahya Misr' (Long Live Egypt) Fund, the entity backing Egypt's economy and social justice. The fund plays a major role in transforming the lives of broad segments of Egyptians, financing social, health, and urban development projects alongside economic empowerment initiatives.

Social Protection Programs

The fund directs its resources to multiple areas: protecting and rehabilitating homeless children by providing shelter and care, resolving the debts of 'gharimeen' to ensure family stability, and supplying food to those most in need. Tahya Misr collaborates with government entities, civil society, and the private sector to ensure support reaches its rightful beneficiaries.

Egyptians interested in bidding on distinctive plates still have time before the auction closes. The coming hours will determine who walks away with the plate and at what cost. This traffic auction highlights the growing appetite for unique numbers in Egypt — demand is real. Wallets are wide open.