Abou Ghaly Motors and Geely Aim to Lead Egypt's EV Market

Dalia Allam, Vice President and Head of Marketing at Abou Ghaly Motors Group, has announced that the group aims to lead Egypt's electric vehicle market and accelerate its growth through its partnership with Chinese automaker Geely. Speaking at the launch event for Geely Monjaro in the Egyptian market, Allam stressed that the goal isn't merely to be present in this promising sector.

Strategic Partnership to Boost Electric Vehicles

Abou Ghaly Motors began working with Geely last May to introduce New Energy Vehicles (NEVs), reflecting the group's commitment to expanding its portfolio in the electric vehicle sector. Allam confirmed that entering this market was not about superficial presence but about leading the market and significantly accelerating its growth.

She added: "We aren't entering just to be part of the electric market; we are entering to lead, accelerate the market, and speed up its growth strongly." These remarks come at a time when Egypt's electric vehicle market is witnessing increasing competition with new brands entering.

Diverse Business Portfolio Supports Expansion

Abou Ghaly Motors has a diverse business portfolio that extends beyond the automotive sector to include mobility, light mobility, and energy development. This diversity gives the group integrated expertise to offer comprehensive mobility solutions that align with global developments in the automotive industry. Allam believes that combining the group's expertise with Geely's capabilities will bring tangible change to the market in the coming period.

Advertising Campaign Achieves Major Success

Allam revealed that the advertising campaign for Geely NEV cars, featuring artist Ahmed Helmy, garnered about 150 million views. This large number reflects the success of the marketing campaign that preceded the launch of the new cars and enhances their chances of spreading in the Egyptian market. Abou Ghaly Motors considers this campaign a strong starting point to boost the presence of Geely cars.

Future Strategy Focuses on Expansion

Abou Ghaly Motors' strategy for the next phase focuses on expanding the presence of electric vehicles and accelerating their spread in the Egyptian market, while offering products and mobility solutions that keep pace with global developments. This direction aligns with the group's vision to strengthen its position in the electric vehicle sector, which is experiencing rapid growth in Egypt.

that Egypt's electric vehicle market is seeing strong competition with the entry of brands such as BYD and Tesla, pushing companies to offer innovative deals to attract customers. Through its partnership with Geely, Abou Ghaly Motors aims to enhance its market share and contribute to Egypt's transition toward sustainable mobility.