Toyota Tsusho Announces Plans to Manufacture a New Model in Egypt

Toyota Tsusho Corporation has revealed its intention to manufacture new vehicles in Egypt during the coming period. The announcement came during a high-level meeting between Egyptian Prime Minister Mostafa Madbouly and a Japanese delegation led by Toshimitsu Imai, President and CEO of the group, to discuss expansion opportunities in the local market.

Government Meeting Opens Door for Japanese Expansion

Tuesday's meeting with Madbouly marks the second such encounter in a short span, highlighting the government's push to attract fresh automotive investments. Talks centered on vehicle manufacturing and renewable energy, with both sides reviewing Egypt's strategic location as a regional hub for production and export.

The industry minister confirmed during the meeting that Egypt has a clear national strategy for vehicle manufacturing and assembly, backed by a package of investment incentives. He expressed hope that more plants would be localized, particularly for Toyota models that could leverage the country's trade agreements with multiple markets.

Sales Figures Fuel Expansion Ambitions

9,600 vehicles were sold by Toyota in Egypt during 2025, according to Imai's official statement. The Japanese company operates in the Egyptian market through both the Toyota and Lexus brands, and has been manufacturing the Fortuner locally since 2012.

The group's CEO clearly indicated that the company aims to manufacture an entirely new category in Egypt, potentially a completely new vehicle in the near future. He reiterated the group's full support for Egypt's national plan to boost local component ratios and deepen industrial localization.

Shifting toward local production gives Toyota a distinct pricing advantage amid currency fluctuations and rising import costs. Demand for used Toyota vehicles remains robust, reinforcing the business case for expanding local assembly to additional models that serve both domestic buyers and export markets.

What Does This Mean for the Local Market?

Manufacturing a new model will strengthen the local distributor's position and ensure greater vehicle availability at more stable prices. Egypt's market shows growing appetite for SUVs, making expansion in this segment a logical step for the Japanese giant. Final details regarding the anticipated model and production timeline remain undisclosed, but early signals suggest a decision is imminent.