Plan to Organize Road Advertisements in 7 New Cities.. Approval Within a Week

The National Authority for Organizing Road Advertisements has announced a comprehensive plan to regulate the advertising landscape across 7 new cities, including New Sohag, 10th of Ramadan, New Obour, New Minya, New Assiut, New Beni Suef, and New October. The submitted plans from these city authorities will be reviewed and approved within a maximum of one week from submission, according to Engineer Iman Nabil, the Authority's CEO. This move falls under the provisions of Law No. 208 of 2020 and its executive regulations.

Meeting Details and Plan Review

Engineer Iman Nabil held an extensive meeting with representatives from the seven city authorities to follow up on the advertising system's status and review proposed new plans. The meeting covered the current situation survey and the preparation of new plans, ensuring their compliance with the guiding manual prepared by the Authority. The standout figure was the commitment to finalize all plan reviews within just 7 days, reflecting a governmental push to accelerate implementation.

Visual Identity for Each City

The proposed advertising designs won't be entirely uniform, as they will respect the visual identity and urban character of each individual city. The goal is to balance the utilization of prime advertising locations with preserving the general civilized appearance of main streets and squares. New cities are expected to become a model to emulate in applying the controls and requirements of the road advertisement system.

Required Controls and Specifications

The CEO urged the swift completion of a full inventory of existing advertisements across all seven cities, along with finishing the new plans to ensure unified planning and organization foundations. She emphasized that each city authority must adhere to the Authority's guiding manual, while considering each city's unique urban characteristics and visual identity in advertising facade designs. The next phase will witness a shift from planning to actual on-ground implementation of approved plans.

Approval Mechanism and Modifications

Engineer Iman Nabil directed the Authority's engineers to expedite reviews of submitted plans, discuss observations. Make necessary modifications in coordination with officials from each city authority. These adjustments aim to produce final versions that comply with the guiding manual, paving the way for approval within a maximum of one week from submission. Practically, this means the seven cities will enter the actual execution phase within the coming weeks after completing all administrative and technical procedures.

The decision sends a clear message to advertisers in new cities: adhering to rules is no longer optional but a legal obligation. With the one-week review milestone, the advertising scene in these cities will become more organized and professional, reflecting Egypt's civilized identity in new cities and balancing advertiser interests with the aesthetic requirements of roads and public squares.