Nissan and Chery Dominate Local Assembly Market with 60.9% Share

Nissan and Chery captured the largest share of locally assembled car sales in the first half of this year, with a combined 60.9% of the market representing 19,528 vehicles. The figures come from the latest report by the Automotive Market Information Council (AMIC), revealing a major shift in Egypt's automotive landscape.

A New Duopoly Takes Shape

The numbers are hard to ignore. The two brands sold nearly 20,000 units in just six months, giving them enormous leverage over local production lines and supply chains. One out of every three locally assembled cars in Egypt now carries either the Nissan or Chery badge — a level of concentration not seen in this market for years.

So what is driving this consolidation? Demand is concentrating heavily in the economy and mid-size segments, where both brands compete aggressively through models like the Chery Tiggo 8 Pro and the Nissan Qashqai. Egyptian buyers are hunting for value above all else, and both automakers are delivering exactly that equation.

Behind the Growth: Local Manufacturing Strategy

Local production capacity is the decisive factor here. Assembly plants for both brands are running at near-full capacity to meet demand, while reliance on direct imports continues to decline. This strategic shift has helped stabilize prices to some degree despite persistent inflationary pressures and rising costs of imported components.

The competition is watching closely. Automakers like Hyundai and Chevrolet still maintain a presence but with much smaller shares, while Kia works to expand its locally assembled lineup to regain momentum. The market is moving quickly. Today's leadership position could vanish if pricing dynamics shift or new competitive models emerge.

Industry analysts point out that local assembly is no longer an option — it's a necessity amid the foreign currency crunch. Brands that secure robust domestic production lines will be the winners in the coming years, and that's precisely what Chery is doing with its recent expansion moves in Egypt.

What's Next for the Second Half?

Forecasts suggest the dominance will continue, with the share possibly growing even further. But the real challenge remains maintaining quality and after-sales service as volumes increase. The second half of the year will be the true test of whether these two brands can convert quantitative success into long-term customer loyalty.