TotalEnergies ADNOC Signs 5-Year Distribution Deal with Smartverse for ADNOC Voyager Lubricants in Egypt

TotalEnergies ADNOC Marketing has signed a strategic 5-year distribution agreement with Smartverse Group to expand the reach of ADNOC Voyager lubricants in the Egyptian market. The deal aims to enhance product availability in key regions and attract new customer segments. The agreement covers distribution development and joint marketing activities.

Deal Details and Objectives

The agreement supports the company's geographic expansion plans by developing its distribution network, implementing joint marketing and promotional activities, and enhancing distribution and customer services. Local manufacturing of ADNOC Voyager products at the company's Borg El Arab plant also supports expansion plans and increases product availability in the Egyptian market.

Eng. Moataz Nazzal, General Manager of TotalEnergies ADNOC Marketing, said the agreement represents an important step to strengthen the presence of ADNOC Voyager products in Egypt. He noted the importance of cooperation with Smartverse Group in executing distribution and expansion plans. Nazzal added that the agreement reflects the company's confidence in the potential of the Egyptian market, emphasizing its aspiration to work with Mohamed Abdel Rahman, founder and Chairman of Smartverse Group, and Hisham Abdel Rahman, CEO of the group, to enhance product availability and reach more customers.

Partner Statements on the Cooperation

Alaa Fakhry, Director of ADNOC Egypt Lubricants, confirmed that the agreement supports the company's commercial plans by expanding the geographic coverage of products and enhancing their availability in sales channels in target areas. He explained that cooperation with Smartverse aims to raise distribution efficiency, improve product availability, and reach new customer segments, supporting brand growth in the Egyptian market.

Mohamed Abdel Rahman, founder and Chairman of Smartverse Group, said the partnership is based on a shared vision for growth in the Egyptian market, combining the group's expertise in market access with the quality of ADNOC Voyager products. This contributes to providing reliable products that meet consumer needs and support growth opportunities for all partners.

Eng. Amr Khamis, Director of the Lubricants Department at TotalEnergies ADNOC Marketing, said the company continues to develop its product portfolio and expand options available in the Egyptian market to suit the diverse uses and needs of customers.