Qasrawi Group Appoints Ahmed Wafik as Managing Director of Citroën Egypt

Citroën Egypt has a new man at the helm. Qasrawi Group, the exclusive distributor of the French brand in Egypt, appointed Ahmed Wafik as Managing Director of Citroën. The move is part of a broader push to develop the brand's operations and strengthen its footprint in the Egyptian market.

Over 25 Years of Automotive Experience

Wafik brings more than 25 years of experience in the automotive sector. His background spans European and Japanese brands, covering passenger cars, commercial vehicles, fleet management, sales, marketing, distribution, after-sales services, and business development. That range gives him a comprehensive view of what the market actually needs.

A Leadership Career at Nissan Africa

Before joining Qasrawi Group, Wafik served as Head of Independent Markets at Nissan Africa. He led commercial performance across multiple African markets, overseeing business plans, market expansion, product and pricing strategies, as well as distributor and dealer performance, network development, sales, and profitability.

His career at Nissan extended well beyond Africa. He held several leadership positions in Egypt and across the continent, contributing to business development, operational restructuring, and commercial performance improvement. One standout achievement was doubling the brand's market share in Morocco within a single year. He also drove sales and profitability growth in several African markets and led relaunch and turnaround operations in challenging environments.

What This Means for Citroën in Egypt

Wafik's move to Qasrawi Group extends a long career at Nissan, but it carries fresh implications for Citroën in Egypt. The group is banking on his expertise in market management and network development to drive brand growth. Competition among European brands in Egypt is intense. The pressure is now on the new leadership to deliver measurable results.

His experience in acquisitions and brand repositioning in Egypt and Libya adds another layer. These skills come at a time when Citroën prices and after-sales services need a clear strategy to attract buyers. The appointment signals a push toward stronger commercial presence and sharper competitiveness in one of North Africa's largest automotive markets.

The step also reflects Qasrawi Group's confidence in local talent to lead change. Wafik starts his mission amid expectations of closer scrutiny on brand performance in the coming period, with a focus on sales development, network expansion, and improved customer experience across Egypt.