Mansco Automotive Celebrates 60 Years of Peugeot in Egypt, Expands Distribution and After-Sales Network
Peugeot is celebrating 60 years in the Egyptian market, and Mansco Automotive, the exclusive distributor, is using the occasion to reaffirm its expansion plans. The network currently includes more than 21 showrooms and 13 service centers across 12 governorates, with ongoing efforts to enhance after-sales services. Medhat Awad, Managing Director, stated that this milestone represents an important chapter in the brand's history spanning generations of customers.
Peugeot is marking 60 years of presence in the Egyptian market, and Mansco Automotive, the brand's exclusive distributor, is using the milestone to highlight its expansion plans. The numbers speak. More than 21 showrooms and 13 service centers across 12 governorates currently form the backbone of the Peugeot network in Egypt, with ongoing efforts to enhance customer experience and after-sales services.
Mansco Automotive: 60 Years of Peugeot in Egypt
Medhat Awad, Managing Director of Mansco Automotive, said that 60 years of Peugeot in Egypt represents a significant milestone in the brand's history, especially as this journey spans successive generations of customers. He added that this long history coincides with major developments in the automotive industry and local market needs. Awad's remarks come as the Peugeot 3008 and Peugeot 2008 aim to strengthen their presence in the SUV segment.
Expanding Distribution and After-Sales Network
Mansco Automotive was established in late 2017 as a specialized entity and exclusive distributor for Peugeot in Egypt, through a partnership combining the expertise of Mansour Automotive and Scope Investment. The goal was to build an integrated system to serve the brand's customers. Today, the network includes more than 21 showrooms and 13 service centers in 12 governorates, providing wide geographic coverage for sales and maintenance services. But expansion doesn't stop at numbers — the company continues to develop customer experience and after-sales services as a strategic priority. This approach reflects a clear vision: staying close to the customer in every governorate.
Peugeot's Global Legacy and Egyptian Market Challenges
Peugeot's roots date back to 1810, when it began industrial activity in steel, before entering the automotive industry and revealing its first branded vehicle in 1889. Over the following decades, the company developed a range of models and technologies that helped establish its global presence. In Egypt, the Peugeot 3008, Peugeot 5008. Peugeot 2008 continue to maintain their presence within a diverse model range targeting different segments. Yet the Egyptian market poses its challenges: strong competition from European and Asian brands. Prices affected by exchange rate fluctuations. Still, Mansco appears confident in its ability to continue growing through its extensive network and the brand's long history. Celebrating 60 years isn't just an occasion — it's a launchpad for a new phase.
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