Global Auto Opens New BMW and MINI Showroom in Fifth Settlement

Global Auto has opened a new showroom for BMW and MINI in the Fifth Settlement. The facility covers 1,000 square meters and can display 10 cars at once. This comes as part of a broader expansion plan for showrooms in East Cairo.

New Showroom Details

Global Auto Group, the official dealer for BMW and MINI in Egypt, has opened a new showroom for both brands inside the I-City Commercial Building on North 90th Street in the Fifth Settlement. The new location replaces the previous BMW showroom in the area but expands the scope to include both brands under one roof for the first time. The showroom spans up to 1,000 square meters and can display 8 BMW cars and 2 MINI cars simultaneously.

Dedicated Zones and Digital Tech

The facility includes a dedicated MINI zone and a special area for BMW M performance cars. Digital setups allow customers to explore vehicles, specifications, and options interactively. The showroom adopts BMW Group's Retail.Next concept, which combines modern showroom design with digital technologies. This concept aims to improve the customer experience from reception to vehicle delivery.

BMW Global Executives Attend

The opening was attended by several BMW Group officials, including Reeto Chandy, Senior Vice President of BMW Group for Sales in Asia Pacific, Eastern Europe, Middle East. Africa, and Paul de Courtois, Regional President of BMW Group for Africa and Eastern Europe. Mohamed Kandil, CEO and Managing Director of Global Auto Group, was also present. Kandil said the new showroom represents a step in the group's plan to develop the BMW and MINI network in Egypt and deliver a customer experience that matches the global standards of both brands.