Geely Automobility Signs Mustafa Shobeir as Brand Ambassador and Face of Coolray in Egypt

Geely Automobility, the exclusive agent and manufacturer of Geely cars in Egypt, has signed a cooperation agreement with Mustafa Shobeir, goalkeeper for Al Ahly and the Egyptian national team, making him a brand ambassador and the advertising face of the Geely Coolray in the local market. The deal marks a new marketing push for the Chinese brand as it looks to expand its reach among younger buyers.

Geely's Youth-Oriented Strategy

The partnership comes as part of the company's strategy to strengthen its brand presence in the Egyptian market and broaden its engagement with younger audiences. The company is tapping sports figures who enjoy strong public appeal to connect the brand with fans. Mustafa Shobeir embodies ambition and continuous development.

Osman Abdel Moneim, Managing Director of Automobility Egypt, said the choice of Mustafa Shobeir reflects the company's direction toward partnering with sports personalities who share its ambition and drive for constant evolution. He pointed to the alignment of this partnership with the modern identity of the Geely Coolray, which combines sporty design, advanced technologies, and dynamic performance.

Geely Coolray's Sporty Characteristics

The Geely Coolray stands out for its sporty design, advanced technologies. Dynamic performance—traits that match the aspirations and interests of young buyers. The car reflects their lifestyle and personality. These characteristics make it an appealing option in the compact sporty car segment.

Osman Abdel Moneim explained that through this collaboration, the company aims to organize interactive activities and experiences with Mustafa Shobeir. These events will give the public a chance to get up close with the Geely Coolray's design, equipment, and technologies, supporting the car's spread in the Egyptian market and fostering ongoing engagement with customers.

Strengthening Presence in the Egyptian Market

Geely Automobility is using this partnership to bolster its brand position in the Egyptian market. The company aims to reach new customer segments and link the brand with values of sport and vitality. Mustafa Shobeir, with his wide fan base, will help achieve these goals.

The Egyptian car market is highly competitive among different brands. Geely is seeking to stand out through smart marketing and impactful partnerships. This agreement reflects the company's approach to innovation in promotion and reaching consumers.