Egyptian-Chinese Partnership to Assemble ROX Cars Locally with Investments Exceeding EGP 25 Billion

ROX ESI Egypt, a joint venture between El-Araby El-Sewedy Investments and global automaker ROX, has officially launched operations in the Egyptian market, taking on the role of representing and manufacturing the Chinese brand's vehicles locally.

The announcement marks a significant step toward boosting local manufacturing and positioning Egypt as a regional hub for automotive production and export. The partnership was unveiled during a ceremony held at Abdeen Palace, attended by Dr. Mohamed Farid, Minister of Investment and Foreign Trade, and Engineer Khaled Hashem, Minister of Industry, alongside company executives and key investors.

ROX's First Direct Investment in Egypt

ROX ESI Egypt represents the first direct investment by ROX in the Egyptian market, channeled through ROX Abu Dhabi, the company's global headquarters. The new entity will be officially responsible for brand representation and local vehicle assembly. This move underscores the growing importance of the Egyptian market in ROX's expansion strategy, with plans to use Egypt as a strategic base for production, distribution, and exports to regional markets in the coming years.

Production Valued at $500 Million

The partnership between El-Araby El-Sewedy Investments and ROX aims to manufacture vehicles in Egypt with a total investment value of $500 million (approximately EGP 25.72 billion) through the group's production lines. Production is scheduled to begin in 2027, with the first phase targeting 5,000 vehicles, before doubling capacity to 10,000 units in the next phase to meet anticipated demand in the local and regional markets.

Boosting Exports and Deepening Local Manufacturing

The collaboration is part of a broader strategy to deepen local automotive manufacturing in Egypt and strengthen the country's capacity to export vehicles to regional markets, contributing to industrial development goals and creating new job opportunities in the automotive sector.