Diamond Motors and Al-Masriya Automotive Open Integrated Mitsubishi Service Center in Hurghada

Diamond Motors, the exclusive distributor of Mitsubishi in Egypt and part of the Kuwaiti Al Mulla Group, has partnered with Al-Masriya Automotive to open a new showroom and after-sales service center in Hurghada, Red Sea Governorate. The expansion aligns with Diamond Motors' strategy to enhance its service network across Egypt.

Comprehensive Service Hub

The new facility features a modern car showroom and a fully equipped after-sales service center, ensuring a complete and premium experience for Mitsubishi customers in the region. Located in the Al-Herafeyeen area of Hurghada, the center is easily accessible to clients.

The showroom showcases the latest Mitsubishi models, allowing customers to explore vehicle features up close. The opening follows the successful launch of the new Mitsubishi Destinator earlier this month.

Opening Ceremony and Leadership

The inauguration ceremony was attended by key executives from both companies, including Mahmoud Azab – General Manager for Egypt at Diamond Motors, Eng. Mohamed Ryan – Chairman of Al-Masriya Automotive, Neama Obaid – General Manager of Sales, Marketing and Product Planning at Diamond Motors, Eng. Anas Diab – Deputy General Manager of Maintenance at Diamond Motors, Ehab Kadry – Deputy General Manager of Spare Parts at Diamond Motors, Eng. Mohamed Ashour – Senior Manager of Dealer Development at Diamond Motors, and Mahmoud Ibrahim – General Manager of Al-Masriya Automotive, along with many employees from both companies.

The new Hurghada center is part of Diamond Motors' strategy to deliver an integrated purchase and service experience close to customers in the Red Sea Governorate, especially amid growing demand for Mitsubishi vehicles in the Egyptian market. The company remains committed to expanding its after-sales network and geographical coverage.