BYD Becomes Official Mobility Partner of Paris Saint-Germain Until 2029 in New Strategic Partnership

BYD, one of the world's largest automobile manufacturers, has signed a strategic partnership with French football club Paris Saint-Germain that extends until 2029. Under this agreement, BYD becomes the club's official mobility partner, marking a significant step in the Chinese brand's expansion into sponsoring major global sports institutions and strengthening its international presence.

Shared Vision for Innovation and Excellence

The agreement brings together two of the world's most prominent brands, built on a shared vision of innovation, excellence, and global leadership ambition. This collaboration is expected to enhance both parties' presence in international markets and create new opportunities to connect with millions of fans worldwide, making it a strategic alliance with broad marketing dimensions.

Paris Saint-Germain: A Global Football Powerhouse

Paris Saint-Germain is one of the most influential clubs on the global football stage, having solidified its position among Europe's elite. The club has won the UEFA Champions League title twice, in addition to boasting a massive fan base that spans across continents, making it an ideal partner for an ambitious brand like BYD.

BYD's Remarkable Growth in the Automotive Market

Meanwhile, BYD continues to strengthen its position as one of the fastest-growing automotive companies in the world. The company recorded sales exceeding 4.62 million vehicles during 2025, driven by massive expansion in electric and hybrid vehicle production. This partnership is part of a broader strategy aimed at making BYD the world's largest automobile manufacturer by 2030.

Marketing Initiatives and Sustainable Mobility Solutions

The partnership is expected to include a range of joint marketing initiatives and activities, along with providing BYD vehicles for the club's transportation needs. This collaboration reflects the company's commitment to supporting intelligent and sustainable mobility solutions, while leveraging Paris Saint-Germain's global popularity to enhance its brand presence across various markets worldwide.