What are the goals of the MoU between BrandIt and MIE Group?

The partnership aims to organize joint exhibitions and conferences across Africa and the Middle East, with an initial focus on electric vehicles and smart mobility.

Where and when was the agreement signed?

It was signed in Casablanca, Morocco, on the sidelines of the EV & Mobility Morocco exhibition, though no specific date was provided in the original text.

What are BrandIt's flagship events?

One of its key events is the EVs Electrify Summit, which supports the electric vehicle sector in Egypt and connects companies in sustainable mobility.

BrandIt and MIE Group Sign MoU to Organize EV Expos and Conferences in Africa and the Middle East

Companies

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Oct 28, 2026 02:16 PM

Article Summary

BrandIt has signed a memorandum of understanding with MIE Group in Casablanca to jointly organize exhibitions and conferences across Africa and the Middle East. The first phase focuses on electric vehicles and smart mobility, with plans to expand to other industrial sectors later. The partnership aims to support the growth of the exhibitions sector and open new opportunities for companies and investors, building on BrandIt's experience with the EVs Electrify Summit. Further details on upcoming events are expected to be announced soon.

BrandIt, a specialist in advertising and event organization, has signed a memorandum of understanding (MoU) with MIE Group to establish a strategic partnership for developing, organizing, and promoting joint exhibitions, conferences, and summits across Africa and the Middle East. The signing took place in Casablanca, Morocco, on the sidelines of the second edition of EV & Mobility Morocco. The agreement aims to boost cooperation in specialized events.

Partnership Focus and Sectors

The first phase of the collaboration will focus on the electric vehicle and smart mobility sectors. Electric vehicles are a key pillar of the planned events. The partnership will later expand to other industrial sectors to support event diversity. The goal is to broaden the reach of specialized events in regional markets.

The MoU was signed by Mohamed El-Saidi, co-founder and CEO of BrandIt. David Wang, chairman of MIE Group. The partnership leverages the expertise and capabilities of both parties. This cooperation supports the growth of the exhibitions sector and opens new opportunities for companies and investors. Used cars may benefit indirectly as these events raise awareness of sustainable mobility.

BrandIt's Expertise in Event Organization

The agreement builds on BrandIt's experience in organizing specialized events. Its flagship event, the EVs Electrify Summit, supports the electric vehicle sector in Egypt and fosters communication among sustainable mobility companies. The summit aims to connect BYD and other EV brands with industry stakeholders. This step reinforces BrandIt's position as a leading event organizer in the region.

Further details on partnership programs and upcoming events are expected to be announced. The Egyptian market is watching how this agreement will impact the EV sector. The partnership could accelerate the shift toward hybrid cars and electric vehicles in Africa and the Middle East. Hyundai and Kia are among the key players in this space. Joint events will enhance the presence of these brands.

Expanding into African and Middle Eastern markets is a strategic move for both parties. BrandIt and MIE Group aim to organize summits and exhibitions that attract investors. Mercedes and BMW are investing heavily in electric mobility. The partnership could help accelerate the adoption of clean technologies in the region.